ADWEEK reported on November 4, 2026, that Attain had integrated with Amazon Ads DVA+ to let advertisers build audiences from purchase behavior across Attain’s network and activate them across Amazon inventory.
How the reported targeting works
The audience signal comes from purchase behavior across merchants and brands in Attain’s network. ADWEEK’s report says the integration connects directly with Amazon Ads APIs, without an intermediary. Retailer examples named in the report include Walmart, Dollar General, Kroger, Walgreens, and Sephora.
Advertisers can reportedly use the audiences for display and video ads on Amazon inventory, including Prime Video, as well as third-party inventory in Amazon’s network.
The scale ADWEEK attributed to Attain
ADWEEK attributed to Attain a network spanning tens of thousands of merchants and brands, along with 15 million opted-in consumers who provide purchase data through Attain’s rewards and budgeting platforms.
The reported change is the audience source: purchase behavior across Attain’s network can inform targeting on Amazon ad inventory.
