Apple reportedly told some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max, in an account published October 9, 2026.

Suppliers’ explanation for weaker demand

Commentary on the reported component-production change and possible reasons buyers may delay upgrading.

Suppliers cited in the account linked rising memory-chip costs to higher prices, which they said dampened consumer demand.

For separate U.S. delivery context, see our earlier coverage of later iPhone 18 Pro orders.

Apple opened preorders on September 12

Apple opened preorders for the iPhone 18 Pro and iPhone 18 Pro Max on September 12, 2026.