Bose announced on October 21, 2026, that it had acquired Skullcandy from a fund managed by Mill Road Capital Management LLC. Bose said Skullcandy would remain a separate brand within its Premium Consumer Audio business and continue to be based in Park City, Utah.
What Bose disclosed about the deal
Bose said the financial and other transaction terms would remain confidential. The announcement framed the acquisition as an investment in Skullcandy’s growth and described plans to give the brand greater access to Bose technology, resources, global distribution and commercial relationships.
The Bose partnership came before the acquisition
The companies had already worked together through the multi-year Sound by Bose technology partnership, which brought Bose technology to Skullcandy earbuds and headphones. WIRED reported that the product collaboration began with Skullcandy Method 360 ANC earbuds in 2025 and later included Skullcandy Crusher 1080 ANC headphones.
Bose’s stated reason for acquiring Skullcandy
Bose said the acquisition would help it reach consumer communities where it sees less presence, including boardsports, music, gaming and fitness. In a Bloomberg Television interview, Bose CEO Lila Snyder described the deal as a growth acquisition and said Skullcandy reaches customers the Bose brand believes it is missing.
