If we talk to many people about artificial intelligence, they might think it's something distant or only happening in movies. We want to tell those people they are very wrong, because there are several technologies that use artificial intelligence to make our tasks easier. For example, for font pairing in design or for creating logos. And it's on this last point that we want to focus, because we're going to talk about Brandmark, an online AI logo creator.
Brandmark aims to provide users with the best options for creating logos with suitable fonts, colors, and graphics. That sounds like a very complicated task, but it isn't, because the graphical interface of the environment is simple and guides you throughout the process. The first thing the page will ask for is the name of your company and a tagline (a phrase that identifies the company). Then you'll have to enter keywords (at least three) that identify your market. At this point we want to pause, because we entered words in Spanish and the platform did not find a correlation between them and we could not proceed. When we put them in English, it let us continue, so now you know.
In the next step, the site will show you all the logo options with your brand, tagline, and theme (which comes from the keywords). As you can see, the logos are created by Brandmark, but you can manipulate the typography, colors, and position. At the top of the page you'll find all the functions as tabs, where you can customize your logo.
The logos created by Brandmark's artificial intelligence are quite basic. We think it's a very interesting service, but it still has a long way to go. For certain activities, such as cafeteria or restaurant services, we see it as very good. On the other hand, if your company is tied to technology, promoting your company with a logo created by Brandmark could affect your image.
Brandmark is a free website. If you need to download the logo you've created in PNG and vector formats, the platform offers a commercial service to obtain these files.
