Counterpoint reported that sales of the iPhone 18 Pro series in China rose 12% year over year during launch week, Sept. 14–20, 2026. The series was on sale for the final three days of that week.
Apple accounted for 33% of a weaker market
During Week 38, Apple accounted for 33% of smartphone sales in China. Total smartphone sales in the country were 17% lower than in the comparable week of 2025.
Three reported figures, three scopes
| Measure | Figure | Market and comparison period |
| iPhone 18 Pro series sales growth | 12% year over year | China launch week, Sept. 14–20, 2026; the series was on sale for the final three days |
| Apple’s share of smartphone sales | 33% | China, Week 38: Sept. 14–20, 2026 |
| Total smartphone sales change | 17% lower year over year | China, Week 38 compared with the corresponding week of 2025 |
