Newsletters, advertising campaigns, small e-commerce projects. There are many opportunities to grow on the Web, but some users feel intimidated by traditional technical complexities. If you're eager to start a venture and want to optimize the expansion of your digital brand or company, then you need to take a closer look at Postcards, the Designmodo platform that will help you create responsive emails without writing a single line of code.
The Web is the ultimate place to do business and share resources, but it's becoming increasingly difficult to get attention. Competition is brutal, technology changes daily, and more than adaptability, we must talk in terms of fluidity. Across the pond they use the term "responsive", a capacity for quick and positive response. The need to be fast and present a good image at the same time demands a new generation of tools, even for those without advanced technical knowledge.
So, where do we begin? It doesn't matter if your offering focuses on a small online store, a local news portal, or an awareness campaign. The folks at Designmodo present us with Postcards, officially a responsive email generator whose results can be viewed perfectly on any device. And at the same time it's an excellent learning platform where you can experiment and unleash your creativity.
Designmodo Postcards: The most attractive emails with just drag and drop
The first thing Postcards gives us when starting a new project is a clean slate. The modules for developing your email's structure are divided into seven categories, located on the left side of the screen: Menu, Header, Content, Feature, Call to Action, E-Commerce, and Footer. Of course, nothing stops you from playing with the order of those modules.
Want to place a footer in the middle and modify its content? Just drag it to the desired position and alter its properties. In the upper right corner of each module you'll find an icon with three dots. Click on it, select Edit, and all its advanced values will appear on the right side.
What can you change? The available options depend on the module type, but the general answer is "almost everything". Background and its position, font style and color, links to your social profiles, logos and icons (including their size), height and width of each menu... The adjustments are dynamic and real-time, with just a couple of clicks or a bit of typing, without low-level interventions.
Obviously, Postcards lets you use and edit its own content, or upload all your JPGs and PNGs to the design. For example, the standard Facebook logo is white and transparent. Is the background too bright and "hides" it? Inject the Facebook logo into your favorite editor, invert the colors, and re-upload it to Postcards. The replacement is instant.
Compatibility is a fundamental factor, especially if the content is intended to circulate on a wide variety of devices, with their corresponding screens and resolutions. First, Postcards guarantees that the rendering of its modules works perfectly in the vast majority of email clients, from Gmail and Outlook to Apple and Android apps. And once your email is ready, you can export the final work to a zip file, or send it to an email provider platform like Salesforce or MailChimp (the latter is integrated into the editor under the Export menu).
Now, what's the fine print of Postcards? Simple: The free version enables you to generate responsive emails for personal use or non-profit activities, and offers a limited number of modules. The Business edition is an excellent starting point for those who want to manage a digital brand or company, with unlimited access to modules and exports. The cost is $15 per month under an annual payment of $179, or $18 per month (ideal for shorter periods).
Finally, the Agency version helps us manage multiple brands, and in the near future will incorporate features like direct email preview and collaborative elements. Its cost is $25 per month (with an annual payment of $299).
Still have doubts? Don't worry. Create a Postcards account. Experiment a bit, make mistakes, insert and delete modules. At first I thought I'd go crazy, but within minutes I was already editing its properties. Are you comfortable with code? Export the HTML and modify its guts. Whether beginner or expert, Postcards will adapt. Good luck!
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