Google is reportedly testing a way for some users in India to buy selected Flipkart products through Gemini and Google Search’s AI Mode. In the reported experience, a Buy button opened a Flipkart-branded checkout inside the AI interface.
Who sees the Buy option, and what appears?
The test reportedly covers some users and selected listings. Other users still saw product listings without a direct-purchase button. The products included smartphones, electronics and mobile accessories.
The checkout carries Flipkart branding
Tapping Buy opened a Flipkart-branded checkout without leaving the AI interface in the reported flow. Google has previously described a separate Google-hosted checkout for eligible purchases through Gemini and AI Mode.
Amazon listings had no direct-purchase option in the observed experience
Amazon listings appeared alongside Flipkart products in the observed experience, but did not have a direct-purchase option there.
Google’s response and the reported expansion plan
Google said it regularly tests new features and experiences to help people discover and connect with businesses, and had no further details to share about this test. A broader rollout was reportedly planned for later in October, ahead of India’s festive shopping season.
