HTC
Side-by-side technical data
HTC Desire 728 Ultra vs HTC Wildfire E5 Life
Compare up to four phones using typed, normalized technical data. Measurements stay numeric, capabilities stay boolean, and options stay comparable.
The verdict
Neither runs away with it: each wins something.
Which one is for you?
HTC Desire 728 Ultra, if you care about…
- Display Technology
- IPS LCD
- against TFT LCD
- Display Pixel Density
- 267 ppi
- against 200 ppi
- Weight
- 153 g
- against 188 g
- Body Thickness
- 7.9 mm
- against 10.2 mm
HTC Wildfire E5 Life, if you care about…
- Battery Capacity
- 3,000 mAh
- against 2,800 mAh
- OS Version
- 14
- against 5.1
Specification comparison
Battery
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Battery Efficiency Rating | — | — |
| Battery Capacity | 2,800 mAh | 3,000 mAh Best value |
| Battery Type | Li-Po | Li-Ion |
| Fast Charge Power | — | — |
| Battery Features | — | — |
| Battery Endurance | — | — |
| Wireless charging power | — | — |
| Charge cycles | — | — |
| Talk time | — | — |
| Standby time | — | — |
| Music playback time | — | — |
Design
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Body Colors | Black, Gold, Brown | Grey |
| Body Thickness | 7.9 mm Best value | 10.2 mm |
| Body Width | 77.8 mm | 77.8 mm |
| Body Height | 157.9 mm | 155.6 mm |
| Weight | 153 g Best value | 188 g |
| Usable Surface | 67.9 % | 68.9 % Best value |
| Body Materials | — | Glass, Plastic |
| Resistance Features | — | — |
| Waterproof Depth | — | — |
| Drop Resistance Class | — | — |
| Repairability Class | — | — |
| Foldable | No | No |
| Rugged Build | No | No |
| Drop Test Count | — | — |
| Unfolded thickness | — | — |
| QWERTY keyboard | — | — |
Performance
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Processor Model | MediaTek MT6753 | Unisoc SC9832E |
| Processor Process Size | 28 nm | 28 nm |
| Graphics GPU | Mali-T720 MP3 | Mali-T820 MP1 |
| Storage Type | — | eMMC 5.1 |
| Maximum CPU Clock | 1.5 GHz Best value | 1.3 GHz |
| Maximum Storage Capacity | 32 GB | 32 GB |
| AnTuTu Score | — | — |
| Geekbench 6 Single-Core | — | — |
| Geekbench 6 Multi-Core | — | — |
| CPU Description | Octa-core 1.5 GHz Cortex-A53 | Quad-core 1.3 GHz Cortex-A53 |
| Processor Type | Octa-Core | Quad-Core |
| 64-Bit Processor | — | — |
| RAM Capacity | 3 GB | 3 GB |
| RAM Type | — | — |
| Expandable Storage | Yes | — |
| AnTuTu version | — | — |
| 3DMark Wild Life Extreme | — | — |
| Maximum memory card | — | — |
Sensors
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Fingerprint Sensor Placement | — | — |
Display
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Display Aspect Ratio | 16:9 | 16:9 |
| Peak Display Brightness | — | — |
| Display Technology | IPS LCD Best value | TFT LCD |
| Display Diagonal | 5.5″ | 5.5″ |
| Display Horizontal Resolution | 720 px Best value | 540 px |
| Display Vertical Resolution | 1,280 px Best value | 960 px |
| Display Pixel Density | 267 ppi Best value | 200 ppi |
| Display Refresh Rate | — | — |
| Touch Sampling Rate | — | — |
| Display Contrast Ratio | — | — |
| Display Features | — | TFT LCD |
| Integrated Projector | No | No |
| Projector Brightness | — | — |
| Projector Horizontal Resolution | — | — |
| Projector Vertical Resolution | — | — |
| Cover display diagonal | — | — |
| Cover display refresh rate | — | — |
| Cover display peak brightness | — | — |
| Display colors | — | — |
Sensor
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Sensor Features | Accelerometer, Proximity Sensor, Compass | — |
Software
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Operating System | Android 5.1 | Android 14 |
| OS Family | Android | Android |
| OS Version | 5.1 | 14 Best value |
| OS Update Support | — | — |
| Direct OS Updates | — | — |
| Google Services | — | — |
| Web browser | — | — |
| Java (J2ME) | — | — |
Connectivity
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| SIM Configurations | Dual Nano-SIM | Dual Nano-SIM |
| Cellular Bands | 2G GSM 850, 2G GSM 900, 2G GSM 1800, 2G GSM 1900, 3G UMTS B850, 3G UMTS B900, 3G UMTS 1900, 3G UMTS 2100, 4G LTE B1, 4G LTE B3, 4G LTE B5, 4G LTE B7, 4G LTE B8, 4G LTE B38, 4G LTE B39, 4G LTE B40, 4G LTE B41 | 2G GSM 850, 2G GSM 900, 2G GSM 1800, 2G GSM 1900, 3G UMTS B900, 3G UMTS 2100, 4G LTE bands unspecified |
| Cellular Technologies | GSM, CDMA, HSPA, EVDO, LTE | GSM, HSPA, LTE |
| Wi-Fi Standards | Wi-Fi 802.11 b/g/n | — |
| Wi-Fi Features | Wi-Fi Hotspot | — |
| Bluetooth Version | Bluetooth 4.1 | — |
| Bluetooth Profiles | A2DP | — |
| Navigation Systems | GPS | GPS |
| Connectivity Features | 3.5 mm Audio Jack, FM Radio, microUSB, USB 2.0 | 3.5 mm Audio Jack, USB Type-C |
| USB Version | microUSB | USB Type-C |
| SAR American Head | — | — |
| SAR American Body | — | — |
| SAR (EU) head | — | — |
| SAR (EU) body | — | — |
| Messaging | — | — |
Audio
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Microphone Count | — | — |
| Audio Features | A2DP, Stereo Speakers Best value | Loudspeaker |
| Alert types | — | — |
Technical
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| EAN / GTIN | — | — |
| UPC | — | — |
| Launch price | — | — |
| MPN | — | — |
| Launch price (USD) | — | — |
Features
| Specification | Desire 728 Ultra | Wildfire E5 Life |
|---|---|---|
| Built-in functions | — | — |
