The quest for a deeper, more authentic black is one of the greatest challenges every television manufacturer faces. With OLED technology as its ally, LG is convinced that only a perfect black can lead to perfect colors, and the proof is the new EF9500 series, which combines the advantages of 4K resolution and HDR support on an OLED panel.
The Pursuit of Perfect Black
For decades, the quality of contrast has defined everything we see on screen. From old black-and-white TVs to today's ultra-thin panels, accurate black reproduction affects all other content, and generally, that black is not 'as black' as we would like. While no one doubts that advances in the last ten years have been extraordinary, the desire for a perfect black continues to push boundaries. With that in mind, we enter the era of OLED technology, which brings technical benefits like self-illuminating pixels controlled independently. Of course, every technology needs worthy representatives in the market, and that's where we meet LG's new EF9500 series.
The EF9500 Series
First, it should be noted that the two members of the EF9500 series, the 55EF950V (55 inches) and the 65EF950V (65 inches), adopt a flat screen design, something many OLED enthusiasts were asking for. The ability to reproduce a perfect black at 4K resolution opens the door to another element gaining momentum: HDR support. The visual aspects of HDR are well documented in photography, but it is coming to television like a storm, and LG EF9500 TVs are ready to receive it, whether via streaming or through an HDMI port. In other words, LG's new models carry the resources needed to adapt seamlessly to future content demands, and it is now the providers' turn to jump on board.
Experts on Black
Anyone who stands in front of an LG EF9500 series TV will notice the huge difference in contrast and color reproduction from the start, but that person won't be alone. Television is, after all, one of the last links in the chain that begins with cinema, and that's how we find opinions from professionals of the caliber of Michael Uslan, producer of all modern Batman movies, and Ana Lily Amirpour, creator of the fabulous "A Girl Walks Home Alone at Night". Both experts did not hesitate to cite the critical role of the color black and its different shades. For obvious reasons, darkness is a fundamental part of Batman's identity, while Amirpour's film was shot in black and white. Uslan and Amirpour are convinced that the new technologies applied to television can further optimize their work, and LG EF9500 TVs go exactly in that direction.
Features and Availability
Integrated webOS system, Harman/Kardon sound, support for 4K upscaling, WiFi connectivity, and a healthy number of ports close the equation in the best way for the EF9500 series. Both TVs made a lot of noise at the last IFA convention in Berlin, and they are already available through several online stores. The 55EF950V model has a price just below three thousand dollars, while the 65EF950V, which by the way has already become the leader in its category on Amazon, is close to five thousand dollars. Want to know more? At the bottom of this text you'll find a link to the official site, or you can explore the digital corridors of Twitter with the hashtag #OLEDisHere.
Official site: LG 55EF950V
