Users share all kinds of content on social networks, and music is just a part of it. New bands and classics from past decades mix with official YouTube videos, concert tickets, and announcements of new CDs. What Nusiki proposes is a specialization among social networks, so that sharing music and discovering new material is as easy as writing a tweet or uploading a photo.
Music and Social Networks
It's not the first time the market tries to combine these components, and it probably won't be the last. Some of the most media-savvy attempts ended up being spectacular failures (iTunes Ping lasted only two years), which in a way shows how deep and personal the decision to listen to one artist or another can be. I have never believed in "suggested" content. New music must be discovered, found by accident if you will. A song should stay floating in your head for a couple of days... a small piece that repeats to the point of exhaustion, and suddenly, almost without searching, you know who is responsible.
What Nusiki Offers
Nusiki dances around that idea and expands it with a broad social element. Originally presented as Twitter for music, the Nusiki social network lets us know what other users consider good music these days, and of course, share our own songs. Nusiki also has integrated support for YouTube and Soundcloud, so listening to that new content is a matter of a couple of clicks. Apparently Nusiki is welcoming users from another similar service, This Is My Jam, which recently entered "read-only mode", a prelude to a definitive closure. As expected, Nusiki has dedicated apps on iOS and Android, which should guarantee the participation of users who prefer to share music with their mobile devices.
Do We Need Another Social Network for Music?
Now, the question is: do we really need another social network to share music? The integration of Facebook with Spotify has proven to be quite limited, and its users feel much more comfortable posting YouTube videos directly. Something similar happens with Twitter, despite the character limit. At the same time, there are people who cannot spend a second without music in their ears, and I am sure they will feel at home using Nusiki. It will be a matter of waiting (and listening).
