OpenAI announced on October 5, 2026, that it plans to test visual ads during ChatGPT image generation later in October in the United States. The initial test is intended for users on the Free and Go plans.
How the ads are planned to appear
OpenAI describes image-based ads that could offer product inspiration, show products in use, or present experiences associated with services. The company says the ads will be clearly labeled and displayed separately from the image being created.
OpenAI also says advertising will not influence ChatGPT’s answers. The announcement describes a planned test, not a feature already rolled out.
OpenAI also announced ad-measurement initiatives
OpenAI announced integrations with Hightouch, Tealium, and LiveRamp to help advertisers send conversion data to ChatGPT Ads. It also said it would explore geographic experiments with Haus, Measured, and WorkMagic to assess advertising impact.
DoubleVerify and Integral Ad Science are set to take part in controlled pilots evaluating brand suitability. OpenAI said those partners would not have access to private user conversations.
