A report published October 9, 2026, said Apple had asked some suppliers to reduce component production for iPhone 18 Pro and iPhone 18 Pro Max. The reported request concerns components ordered from suppliers, not confirmed phone sales or completed production cuts.
What the report says about iPhone 18 Pro orders
The account said Apple asked some suppliers to reduce production of components for both Pro models. It linked the reported move to weaker-than-expected demand, higher memory-chip costs and resulting price increases.
The reported size of the component-order change
Accounts relaying the report put the reduction for October at at least 15%. One estimate put it as high as 20%. Both figures were attributed to the same underlying report, and describe the reported change in component orders—not a measured decline in iPhone sales.
The demand and pricing context
The report connected higher memory costs and the resulting price increases with softer demand. That is the explanation given in the account, rather than a separately measured cause of the reported supplier request.
What the reported stock move shows
Separate accounts of October 9 premarket trading put the decline in Apple shares at 1.6% and 2.0%, respectively.
