SteamDB’s Oct. 21 snapshot of the October Steam Next Fest counted 7,217 game listings. Excluding listings marked “AI Content Disclosed” left 4,589, a difference of 2,628, or 36.4% of the original total. That difference counts listings associated with the disclosure label.
The event runs from Oct. 19 to 26, 2026. Valve’s online festival includes free playable demos, developer livestreams, and chats.
What SteamDB’s filter counted
SteamDB’s games-only listing and its version with “AI Content Disclosed” excluded give the figures below. The percentage uses 7,217 as its denominator.
| Measure | Listings | Share or calculation |
| Games-only listing | 7,217 | Full listing on Oct. 21 |
| Listing with “AI Content Disclosed” excluded | 4,589 | Filtered result on Oct. 21 |
| Difference after applying the filter | 2,628 | 7,217 − 4,589; 36.4% of 7,217 |
The figure is a count tied to SteamDB’s disclosure filter, rather than a separate classification of every game’s development process. A TechRaptor analysis of the October 2025 Next Fest described disclosures as developer-reported and noted vague entries and inconsistencies between some game and demo pages.
TheGamer reported an earlier snapshot on Oct. 20: 7,145 listings in total and 4,549 after excluding the AI tag. Its article described 2,595 AI-associated games, but subtracting its two listing totals gives 2,596, one more than that stated count.
The filter players want for Steam discovery
Reddit user ScalesGhost asked for a Discovery Queue option to hide games with AI-generated content and to exclude other selected tags, such as Incremental Games. That request would let players shape recommendations around both content disclosures and game categories.
Why players draw different lines around AI
Some commenters distinguish AI-generated assets in a finished game from limited AI assistance during development. Reddit commenter Kezsora, for example, drew a line between AI assets and an indie developer using AI to clean up a small piece of code. Other commenters focused on low-effort or repetitive games rather than AI assistance alone.
CultOfMush’s commentary makes a related case for player choice: a filter could help users tailor discovery, while the finished game experience may matter more to some players than how a game was made.
