E-commerce is booming, which is why we've compiled the best tips to optimize your online store and help you attract more visitors and earn more money.
We'll focus on design, with special emphasis on icons and reducing cart abandonment, among other topics.
Graphics Fuel
On this page, you'll find various icons for your online store in JPG, PSD, AI, EPS, PDF, and SVG formats, so you can add value to your store's design. You'll find icons for shopping carts, cards, discounts, featured products, privacy, search, and home delivery, among many others.
Graphics Fuel is a free website.
WebDesignerDepot
WebDesignerDepot is another page that offers icons, but unlike the previous one, it provides 450 icons in AI, EPS, and PNG formats.
WebDesignerDepot is a free website.
Visual Website Optimizer
Visual Website Optimizer is an online service to find out why your customers abandon your website during the purchase process, and the tool offers you some rules you can apply to your site based on its study (unexpected shipping costs, having to create a new user account, concerns about payment security, lengthy and confusing checkout, and no express shipping available, among other options).
Visual Website Optimizer offers a free account and commercial plans. The page is in English.
Stanford
Stanford is a website that provides essential information to understand the psychology of the customer when it comes to making a payment on your online store, thereby helping you achieve a low cart abandonment rate. This is why it's fundamental to understand the behavior of your customers.
Stanford is a free website The page is in English.
Baymard
Baymard is a website that provides an excellent study on trust and security in online stores and websites, allowing you to make design and programming changes to make your e-commerce platform reliable for users.
Baymard is a free website.
We hope that with these five tips for your online store, you can optimize sales and reduce abandonment.
