One feature we will probably never forget about TV sales campaigns is the extreme exaggeration of their actors, especially when they can't do simple things like opening a bottle or using a broom. However, this exaggeration is not exclusive to television. When browsing old publications about computers and video games from the 1980s, we will find all sorts of ads and covers with children, adults, and animals in the purest state of ecstasy.
Whether it was a DIY computer, a complete system, a console, or a simple educational game, advertisers did not hesitate to present people amazed, with mouths open, smiling, or in full celebration. Players cling to the controls, striking poses with which they try to accompany the movement of their characters. At the end of the day, you understand why they followed that route. The technical capabilities of those systems were limited at best, and they had to 'seduce' potential buyers somehow. The alternative? Many women, of course.
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