In this era of constant selfies and the “need” to look impeccable on the Web, tools like Photoshop modify all kinds of “details”, but few resources work with minimal user intervention, and in real time. The great exception to the rule is probably YouCam Makeup, an Android app with more than 50 million downloads that not only applies “virtual dynamic makeup”, but also serves as a source of inspiration to learn or improve techniques related to real makeup.
Beauty Meets Technology
It would be crazy to say that technology is not at the service of aesthetics. The Web has allowed major companies to reach a completely different dimension when promoting and distributing their products, so the market is bigger than ever. However, the story doesn’t end there. We must add the many tools intended for “digital retouching”, seen by an increasing number of people as negative, although that feeling is derived from its abusive use, and there are specific apps with the potential to provide great benefits. For example, a woman can visualize how a dress (or a certain color) would look before trying it on, and that extends to other fields, including makeup. Evaluating a shadow or a lipstick without having to travel was perhaps impossible ten or fifteen years ago, but now, YouCam Makeup exists.
https://www.youtube.com/embed/QAb3hKmxOx8A Portable Makeup Salon
YouCam Makeup presents itself as a “portable makeup salon” in which a user (the app clearly targets women, but there are also men interested in makeup) has the possibility to try different combinations in real time, adjusting eyes, eyebrows, eyelashes, lips, and even aspects like teeth, hair, and skin color. In addition to having a strong social component that allows sharing results on the Web, YouCam Makeup serves as a reference to reproduce its results in real life, and learn new techniques of application.
Over 50 Million Downloads
Although it seems incredible, the reception of YouCam Makeup has been extremely positive, with more than 50 million downloads only on Google Play Store. Its compatibility is not limited to Android, since on the official site there is a link to the iOS version, and in both cases, its use is free.
