Apple has scheduled its “Pro and tell” Apple Experience for Oct. 28, 2026, at 10:00 a.m. PDT in Los Angeles. The invitation calls it an in-person event; The Apple Post described it as an all-day product-launch experience for invited media.
On Oct. 19, Apple marketing executive Greg Joswiak posted a teaser saying he couldn’t wait to “pro and tell” the following week.
Products reported as possibilities
Bloomberg has reported possible MacBook Pro updates, an iMac refresh and a redesigned iPad mini. The reported MacBook Pro possibilities include a touchscreen model and a model with an M6 chip. These are reported expectations for the event, not an announced product lineup. The invitation’s “Pro and tell” tagline does not name a product or confirm an iPad mini Pro.
What had been reported about a livestream
On Oct. 19, The Apple Post reported that Apple had not confirmed a public livestream for the event. The report also cited Bloomberg journalist Mark Gurman on a possible prerecorded online presentation.
