Xbox CEO Asha Sharma said on October 26, 2026, that Call of Duty had surpassed $40 billion in lifetime franchise revenue in a post on X. The figure applies to the franchise as a whole.
What lifetime franchise revenue means
Revenue is money brought in before expenses; profit is what remains after costs, while copies sold are a count of units. Sharma described the $40 billion as lifetime franchise revenue. Her post gave no game-by-game revenue breakdown.
How Modern Warfare 4 fits the timeline
Call of Duty: Modern Warfare 4 launched on October 23, 2026, three days before Sharma’s post. She gave no revenue amount for that game.