On September 29, 2026, Meta announced Muse for Small Business, an expansion that adds business-focused skills and connectors within its Muse assistant. Meta’s examples include planning for growth, drafting marketing materials and reviewing finances; the company says actions such as publishing, sending or spending require user approval.
Business tasks Meta says Muse can help with
Meta describes Muse as a way for small businesses to work with sales, marketing and social activity when planning growth. Its examples also include sorting email and calendar tasks, drafting ads and content, reviewing business finances and identifying expenses that appear unusual.
These are the workflows Meta presented for the expansion. The announcement describes business skills and connectors added within Muse, rather than a separate small-business app.
Connectors and user approval
Meta lists 15 third-party services that can connect to Muse: Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom. It separately names Facebook and Instagram business accounts as connections. Meta also says Muse supports custom connectors for services that are not yet supported.
Meta says Muse does not publish, send or spend without the user’s approval. That requirement applies to the actions themselves, including publishing content, sending messages and spending money.
Meta’s broader enterprise platform
Meta announced Meta Enterprise Platform on September 28, 2026, as a separate initiative to offer its AI products and services to businesses and developers. Its initial stack includes the Muse agent, Meta Business Agent, Muse API and Muse Code.
Meta named Chirantan “CJ” Desai Chief Enterprise Platform Officer, reporting to Mark Zuckerberg. Desai previously served as CEO and president of MongoDB.
