Polaroid is celebrating its 80th anniversary in 2017. And to celebrate, it used CES 2017 to present Polaroid Pop, a new instant digital camera that marks the reinvention of a Polaroid classic.
During CES 2017, Polaroid Pop, a new camera from Polaroid's popular line of instant digital photography products, was presented. The Polaroid Pop instant digital camera combines an elegant, modern design with the ability to print square photos measuring 3.5 by 4.25 inches (8.8 by 10.7 centimeters). Like the Polaroid Snap and Polaroid Snap Touch instant digital cameras and the Polaroid Zip instant photocopier, the core of Polaroid Pop is a built-in printer that uses Zero Ink printing technology. This gives users the ability to automatically print full-color photos without using ink.
Polaroid Pop also offers a traditional digital camera experience. The camera includes a 3.97-inch (10-centimeter) LCD touchscreen for shooting and navigating the camera's menu, a 20-megapixel CMOS sensor, and a dual LED flash for high-quality images, image stabilization, and Full HD 1080p video recording capability. All images and videos are stored on a micro SD card (up to 128 GB). The camera can quickly and easily connect to a mobile device via a dual Wi-Fi and Bluetooth chip, turning the camera into an instant photo printer.
Through the Polaroid printing app, available free for iOS and Android, users can edit and enhance their prints with a range of creative filters, digital stickers, effects, and controls. Polaroid Pop is ideal for selfie lovers thanks to an automatic shutter. Additionally, the camera has three color modes: black and white, color, and sepia, giving users that iconic Polaroid look and feel. While the price has not yet been revealed, the instant printing camera Polaroid Pop will be available in the fourth quarter of 2017.
