The reported 35-market comparison puts the 256GB iPhone 18 Pro at $1,199 in the United States and $2,817 in Turkey. The U.S. figure excludes sales tax, and the converted prices use exchange rates from September 28, 2026.
What the 35-market comparison measures
The ranking covers one configuration: the iPhone 18 Pro with 256GB of storage. Its prices are converted to U.S. dollars using exchange rates from September 28, 2026. The U.S. amount is listed before sales tax, so the figures aren’t standardized final checkout totals across markets.
Reported iPhone 18 Pro prices in all 35 markets
| Rank | Market | Reported price (USD) |
| 1 | United States | $1,199 |
| 2 | Canada | $1,235 |
| 3 | Hong Kong | $1,338 |
| 4 | Malaysia | $1,347 |
| 5 | United Arab Emirates | $1,388 |
| 6 | Japan | $1,401 |
| 7 | Taiwan | $1,412 |
| 8 | Switzerland | $1,441 |
| 9 | New Zealand | $1,445 |
| 10 | Thailand | $1,457 |
| 11 | South Korea | $1,465 |
| 12 | Australia | $1,474 |
| 13 | Singapore | $1,486 |
| 14 | China | $1,490 |
| 15 | Vietnam | $1,501 |
| 16 | Saudi Arabia | $1,519 |
| 17 | Philippines | $1,520 |
| 18 | United Kingdom | $1,590 |
| 19 | Poland | $1,639 |
| 20 | Austria | $1,649 |
| 21 | Germany | $1,649 |
| 22 | Sweden | $1,658 |
| 23 | Spain | $1,671 |
| 24 | Denmark | $1,674 |
| 25 | Norway | $1,682 |
| 26 | Belgium | $1,683 |
| 27 | France | $1,683 |
| 28 | Netherlands | $1,683 |
| 29 | Mexico | $1,689 |
| 30 | Ireland | $1,694 |
| 31 | Italy | $1,694 |
| 32 | Finland | $1,717 |
| 33 | India | $1,874 |
| 34 | Brazil | $2,307 |
| 35 | Turkey | $2,817 |
Why prices vary across countries
Local prices can reflect taxes, import and distribution costs, transport, insurance, certifications, storage and inventory financing. Currency movements, competition among sellers and local purchasing power can also play a role.
A weaker currency can raise the local cost of imported goods, while a stronger one does not necessarily lead to an immediate retail price cut. The effects vary by market; these factors don’t produce a single pricing formula that explains every difference in the ranking.
Component costs are another part of the pricing picture. In separate coverage, NeoTeo has discussed how memory costs could put further pressure on iPhone prices.
How to read the U.S. figure against other markets
The U.S. ranking price is $1,199 before sales tax. The amount a U.S. buyer pays at checkout therefore includes a tax charge that isn’t reflected in that figure. Since the listed amounts don’t use a uniform tax-inclusive checkout basis, the ranking compares reported conversions rather than a consistent final price for every buyer.
