Samsung’s U.S. online store was reported to have raised prices for the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra on October 1, 2026. Most listed configurations reportedly rose by $100, while the 1TB Galaxy S26 Ultra rose by $200. Samsung currently lists the unlocked 256GB models at $999.99, $1,199.99, and $1,399.99, respectively.
What changed in Samsung’s U.S. Galaxy S26 prices
The reported adjustment applies to prices in Samsung’s U.S. online store. The reported increases vary by storage tier, so the headline $100 change does not cover every configuration. Samsung’s current U.S. listings show the unlocked 256GB Galaxy S26 at $999.99, the Galaxy S26+ at $1,199.99, and the Galaxy S26 Ultra at $1,399.99.
Reported prices by model and storage
The reported U.S. prices before and from October 1 break down by configuration as follows:
| Model | Storage | Reported price before Oct. 1 | Reported price from Oct. 1 | Reported increase |
| Galaxy S26 | 256GB | $899.99 | $999.99 | $100 |
| Galaxy S26 | 512GB | $1,099.99 | $1,199.99 | $100 |
| Galaxy S26+ | 256GB | $1,099.99 | $1,199.99 | $100 |
| Galaxy S26+ | 512GB | $1,299.99 | $1,399.99 | $100 |
| Galaxy S26 Ultra | 256GB | $1,299.99 | $1,399.99 | $100 |
| Galaxy S26 Ultra | 512GB | $1,499.99 | $1,599.99 | $100 |
| Galaxy S26 Ultra | 1TB | $1,799.99 | $1,999.99 | $200 |
For a separate look at the phones’ features, see our Galaxy S26 Ultra vs. iPhone 18 Pro Max comparison.
The Galaxy S26 FE and retailer prices
The Galaxy S26 FE was reported to be outside the October U.S. adjustment, with a starting price of $699. Some Amazon listings were also reported to show earlier prices on October 1, so the Samsung-store change did not immediately mean every retailer was charging the new listed prices.
Memory costs in context
Reports cited rising memory and storage costs amid demand from AI infrastructure as broader industry context for smartphone price pressure.
