On October 22, 2026, Samsung reported that combined European sales of the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra were 45% higher than Galaxy Z Fold 7 sales over equivalent nine-week periods. Samsung also reported separate increases in Google searches for its foldables across 33 European markets.
What Samsung’s 45% sales figure compares
The 45% increase combines sales of two newer models, the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra, and compares them with sales of one predecessor, the Galaxy Z Fold 7. Samsung’s comparison covers the nine weeks after the newer models launched on August 7, 2026, against equivalent weeks in 2025. It does not give separate sales figures for either newer model.
How much searches increased
Samsung reported that Google searches for its foldables across 33 European markets rose by more than 260% in September 2026 compared with August. For September 6–12, the company reported a 460% increase compared with August 30–September 5.
| Measure | Samsung-reported result | Comparison period | Geographic scope |
| Combined sales of Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra | 45% higher than Galaxy Z Fold 7 sales | Equivalent nine-week periods after the August 7, 2026 launch and in 2025 | Europe |
| Google searches for Samsung foldables | More than 260% increase | September 2026 compared with August 2026 | 33 European markets |
| Google searches for Samsung foldables | 460% increase | September 6–12 compared with August 30–September 5, 2026 | 33 European markets |
Sales and searches are separate measures: the 45% figure concerns device sales, while the other percentages track Google searches.
When Apple announced the iPhone Duo
Apple announced the iPhone Duo on September 9, during the September 6–12 period when Samsung reported its largest weekly search increase. The sales result covers a separate nine-week comparison of Samsung foldable sales in Europe.
