In recent years, advertising agencies have fought to transform unusual spaces into unique windows toward the public's favorite brands. This has led to ads in bathroom doors, urinals, baby changing tables, and more. However, one place that has sparked advertisers' creativity is the escalator. From TV series to haircare products, from candy to mobile apps, some of the work is truly excellent.
Of course, advertising on escalators isn't only aimed at those using them, but also at the rest of the public watching from afar. In general, escalators are enormous structures that occupy a privileged position in shopping centers, and one way or another, our eyes are drawn to them, especially if we don't know the place. At the end of the day, everything depends on how creative the campaign manager is. Sticking adhesives on the sides and ends of each escalator is too common, and only those who manage to surprise people are remembered.
A Gallery of Creative Escalator Ads
