Apple schedules “Pro and tell” event for October 28

Apple’s in-person Apple Experience is scheduled for Los Angeles at 10 a.m. PT; pre-event reports also discuss possible Mac and iPad updates.

October 21, 2026

Apple schedules “Pro and tell” event for October 28

Key points

01
Apple’s in-person “Pro and tell” Apple Experience is scheduled for October 28, 2026, in Los Angeles.
02
The event is set to begin at 10:00 a.m. PT and is intended for invited journalists and creators.
03
Greg Joswiak’s October 19 teaser read, “Can’t wait to pro and tell next week.”
04
Pre-event reports have floated MacBook Pro, iMac and iPad mini updates; the possible lineup remains speculative.

Apple’s “Pro and tell” event is set for October 28 in Los Angeles at 10 a.m. PT. Read Joswiak’s teaser and the pre-event product rumors in context.

Apple scheduled its “Pro and tell” Apple Experience for October 28, 2026, at 10:00 a.m. PT in Los Angeles. The in-person gathering is for invited journalists and creators. TechRepublic reported on October 20 that Apple had not announced a public livestream by that date.

What Greg Joswiak teased

On October 19, Apple marketing chief Greg Joswiak posted: “Can’t wait to pro and tell next week.”

Product expectations ahead of the event

Can’t wait to pro and tell next week. pic.twitter.com/3wUkxwq35i
— Greg Joswiak (@gregjoz) October 19, 2026

Pre-event reports have discussed possible MacBook Pro, iMac and iPad mini updates. Among the predictions are 14- and 16-inch touchscreen OLED MacBook Pro models with M5 Pro or M5 Max chips, a separate 14-inch MacBook Pro with an M6 chip, an M6 iMac and an OLED iPad mini. These remain reported possibilities, not an announced product lineup.

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