By fall 2026, Axios had launched its first Axios Direct feed for AI agents belonging to Axios Pro Deals subscribers, with merger-and-acquisition content, WIRED reported on October 27, 2026. The initiative offers a concrete example of how a publisher can make journalism usable by agents. Here, an AI agent is software that retrieves or works with publisher material to carry out a reader’s request.
Axios and Every take different approaches
Axios’s feed is standardized text, similar to RSS, that prioritizes structured information over a human-facing article layout. Every’s approach starts with articles: some offer copyable prompts or “Read With Claude” and “Read With ChatGPT” buttons, while some long-form stories are paired with a database of reporting materials that readers can query through a chatbot.
| Publisher | Approach | How agents use the content |
| Axios | Standardized, RSS-like text feeds | The first feed gives subscribers’ agents access to merger-and-acquisition content. |
| Every | Articles with prompts or agent handoff buttons; some long-form stories have queryable reporting databases | Agents can work with articles and, in some cases, their underlying reporting materials. |
The practical difference is where the agent enters the process. Axios’s feed puts structured content directly within reach of eligible subscribers’ agents. Every gives readers ways to pass an article to an agent or ask questions about reporting behind selected stories.
WIRED cited an 8,000-word Every article about Codex as an example: a subscriber’s agent could adapt it into a tailored article, podcast, or video. That shows how a single piece of journalism can be used in different formats, while the underlying reporting database gives an agent more material to query than the article alone.
Axios’s other feeds were plans for 2027
WIRED described two additional Axios Direct feeds as plans for 2027. One was intended to supply content for companies’ in-house large language models, or LLMs. The other was intended to let individual subscribers send Axios reporting to their own agents. The first launched feed and these two plans serve different purposes: access to reporting, material for model training, and delivery to individual subscribers’ agents.
Technical access involves more than a feed
For publishers considering agent access, MarTech recommends clean, structured HTML, semantic markup and clear metadata, fast responses, RSS feeds or APIs, and visible freshness cues. It also recommends crawler rules that distinguish user-directed retrieval from access for model training.
That distinction matters because making content available for an agent’s response and allowing it to be used to train a model are separate choices. A feed or API offers a way to provide material programmatically; crawler rules let publishers set different access policies for retrieval and training.
The business model is still taking shape
The examples describe different ways to connect journalism with agents, from a subscriber-only specialized feed to prompts and queryable reporting databases within selected articles. In WIRED’s October 27, 2026 report, Rasmus Kleis Nielsen of the University of Copenhagen characterized the market as emerging and highly uneven, with pricing and future interactions between agents and publishers unresolved.
