It is said that good design means good business. Some companies understood it immediately, while others had to invest years of work and millions of dollars to establish their image. The importance of a good logo cannot be underestimated, but the same applies to the typography that accompanies it. That idea brings us to artist and identity designer Emanuele Abrate, who reveals the typefaces of the main logos on the market through his "Logo Fonts" profile on Instagram.
The Fonts Behind the Most Famous Logos
Adidas. eBay. Energizer. Red Bull. Very different companies, but with something in common: their logos are impossible to confuse, almost universal, I would dare to say. And behind those logos there is a typeface, a letter design that transforms and expands the meaning of the brand in question. If you are planning to design a logo, it's not a bad idea to learn from the best, and if you need to know precisely the typefaces that accompany those logos, the answer is found on the Instagram profile called "Logo Fonts", maintained by Italian designer Emanuele Abrate.
https://old.neoteo.com/the-anatomy-of-a-thousand-typefaces-una-webapp-para-buscar-tipografias/That profile has dozens of examples, extending even to movies and TV series. Some typefaces are little known, and others too obvious (for example, Microsoft using Segoe for everything) but we also find many companies adopting the concept of "If it isn't broken, use Helvetica". Want to see more? In that case, visit Emanuele's official page and his profile on Behance.
Explore the Logo Fonts Collection
