Xbox announced XP on October 8, 2026, as a new division to coordinate how its franchises reach fans beyond games. The division formalizes four areas of work that had been spread across Xbox teams: screen storytelling, consumer products, live experiences and partnerships.
What Xbox Pictures, Products, Places, and Partnerships cover
The four areas give the division a remit that extends beyond film and television. Xbox Pictures covers film, television and other screen storytelling. Xbox Products focuses on consumer products, licensing and merchandise. Xbox Places covers live events, immersive experiences, attractions, broadcasts and destinations. Xbox Partnerships works with creators, brands and communities, including through sponsorships and brand partnerships.
Kayleen Walters will lead XP as Mojang changes leadership
Xbox appointed Kayleen Walters president of XP after her role at Mojang. Maria Angelidou-Smith was appointed CEO of Mojang and Minecraft. Both report to Xbox CEO Asha Sharma.
Games remain central to Xbox’s franchises
Xbox says great games will remain at the center of its franchises. XP is intended to build on that foundation by coordinating additional ways for fans to experience those worlds.
