Instagram has over a billion active users. More than 60% log in at least once a day, and within the same period, profiles called 'commercial' receive 200 million visits on average. In other words: A huge audience, and a lot of money at stake. Certain influencers don't hesitate to adopt increasingly complex and covert automated methods to manipulate data, and when it comes to fighting that, there's nothing better than adding the power of artificial intelligence, through the HypeAuditor platform.
There are still many users who resist the idea of creating an Instagram account, but the main companies cannot afford that luxury. Although it's a space they don't fully understand, they have correctly registered its impact and reach. We've even reached the point of having radio and TV shows that base their content on posts from athletes, artists, and celebrities on the social network. Instagram is a gigantic force, and it moves more money than we think.
The temptation to cheat
Obviously, that leads us to the classic "the law is made, the fraud is made" (or at least, the hidden desire to cheat). Mid-last-year, the folks at HypeAuditor published concerning data: only 40% of Instagram influencers were "fraud-free", while more than 22% had shown disproportionate growth. These anomalies suggest active manipulation ("buying" followers is a classic example), something any serious company looking to start a legitimate advertising campaign must avoid at all costs.
Last month we talked about the general features of HypeAuditor, such as discovering new influencers, requesting detailed reports of their online 'behavior', making a direct comparison between accounts, and evaluating their ratings.
However, none of this would be possible without a robust structure based on artificial intelligence. In other words, HypeAuditor applies the firepower of its algorithms to detect influencer fraud, so we can optimize effectiveness, and above all, the credibility of our campaigns.
But that's not all. The CEO of HypeAuditor, Aleksandr Frolov, admitted that he wants to create a kind of new standard in influencer marketing. If these maneuvers are detected quickly and accurately, the market as a whole will be healthier, which translates into a larger budget available for future campaigns.
For example, the company highlighted a couple of months ago that 47% (average) of influencers in Singapore use artificial methods to inflate their statistics. Who in their right mind would invest money with them? Influencer fraud is global, and HypeAuditor can detect it. If online advertising is your thing, you need this ally.
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