Every browser that considers itself in that category has a favorites or bookmarks section, but in the short term they are nothing more than simple link accumulators. Then came resources like the «speed dial» and alternative services in the style of Pocket, which gained a lot of popularity in recent months. Mountain View’s answer is called Save to Google, a new extension compatible with Google Chrome focused on optimizing and expanding the option to store content to view later.
There is a saying that goes “there is nothing older than yesterday's newspaper”. While it holds some validity among traditional media, the Web completely broke that idea, and today it is perfectly natural to read articles that are days, weeks, or even months old. On one hand, we have search engines that make them easy to find, and on the other, we have each browser’s local resources, among which bookmark storage and the speed dial stand out. However, other options have emerged with a much superior aesthetic and organizational capacity.
One of these services is Pocket, which not long ago became a feature of Firefox. Facebook didn’t waste any time jumping on the bandwagon with its own tool called Save to Facebook, and now we must make room for Save to Google. From a technical point of view, Save to Google made its debut earlier this year as an element within Google Images, but its new Chrome-compatible extension extends its functionality to any article we find online. As with Pocket, the extension doesn’t work locally; instead, we must log in to Chrome, and then click the star that appears next to the address bar. This will send the content to google.com/save, where it can be organized with different tags.
Unfortunately, Save to Google is currently little more than a favorites center with thumbnail images. The experience with Pocket is much more advanced and complete, but I imagine that it will only be a matter of time before the Mountain View giant files down its rougher edges.
