It's true that sex sells, but—as a general rule—only if the ones paying are men. And here's the best evidence: some of the most sexist arcade advertisements in history. Beautiful women in sensual poses, mere decontextualized ornaments next to the real protagonists: the arcade machines.
And, although reprehensible, it's understandable that a company would want to maximize profits by any means possible, even if it meant being sexist. Selling video games (or anything else, for that matter) is a business; and with a predominantly male audience back then, a simple and effective way to get attention was to put pretty, lightly-clad girls even if they had absolutely nothing to do with the matter (a bit like I do with recommended links, to be honest).
That's what this gallery is about: video games, women, and sexism. A compilation that has Konami as the main offender, as well as the very first advertisement of its kind: that of "Computer Space" from 1971 (at the end). Enjoy it... I guess.
