Arcade rooms have become a rarity, and Atari does nothing but exploit the “nostalgia factor” to boost its revenue these days. However, there was a time when the two made an unstoppable force, letting us dream of spectacular venues, extravagant color palettes, and cabinets inspired by spaceships. Some of the arcade machines we're about to see did make it to arcade floors around the world, but the rest are the product of an idealized, never-realized future in which Atari imagined itself as the eternal emperor of the arcade…

… and why not? Atari was on top of the world in the late '70s and early '80s. Lunar Lander and Asteroids appeared in '79. Missile Command swept everything in mid-1980. Battlezone debuted a couple of months later. Centipede in 1981, the licenses of Dig Dug and Pole Position in '82, the official Star Wars game in May 1983… let's say there were plenty of reasons. Several artists poured their talent into visualizing this “Atari of the Future” with entire dedicated rooms and special cabinet designs. Thanks to the magic of the Web, we can now appreciate those works. Some of their ideas were brilliant.

Atari Concept Art: The Arcade Halls of the Future
A drawing very close to the final version of Starship 1
Atari Concept Art: The Arcade Halls of the Future
A drawing very close to the final version of Starship 1
Atari Concept Art: The Arcade Halls of the Future
Cabinet concept “6 games in 1” with hexagonal format to save space. Some prototypes were reported in Europe.
Atari Concept Art: The Arcade Halls of the Future
In this case, a sort of “4 in 1”
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
Several Atari cabinets followed a similar design, but this exact model was used for Interstellar from Funai.
Atari Concept Art: The Arcade Halls of the Future
Obviously Street Fighter is not an Atari game, but the company was hired by Capcom to design its cabinet. The chosen model is the middle one, with giant buttons included.
Atari Concept Art: The Arcade Halls of the Future
Short distance between the cashier and the arcade machines, installed on the wall. Now, don't ask me about the traffic light...
Atari Concept Art: The Arcade Halls of the Future
“Atari Adventure”. The exterior wasn't bad at all...
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
This drawing became the cabinet of Asteroids Deluxe
Atari Concept Art: The Arcade Halls of the Future
A 2-in-1 tower? Or a game for two players, perhaps...?
Atari Concept Art: The Arcade Halls of the Future
The Stun Runner cabinet is almost identical to what we see in this drawing
Atari Concept Art: The Arcade Halls of the Future
Format used in the title Subs, for two players
Atari Concept Art: The Arcade Halls of the Future
Stunt Cycle from 1976, virtually unchanged
Atari Concept Art: The Arcade Halls of the Future
Similar to Asteroids, except for the angled controls
Atari Concept Art: The Arcade Halls of the Future
Quadra Pong! Probably the first “cocktail” machine
Atari Concept Art: The Arcade Halls of the Future
Cocktail design... with trackballs?
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
One of the first concepts of Missile Command, under its original name Armageddon.
Atari Concept Art: The Arcade Halls of the Future
Increasing the screen size with a piece of glass or acrylic wasn't that strange...
Atari Concept Art: The Arcade Halls of the Future
Part of the official Gauntlet documentation. The developer wonders if it's a good idea to add a second panel to reduce glare on the screen.
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
Atari Concept Art: The Arcade Halls of the Future
Cabinet concept for Return of the Jedi. Atari ended up reusing many parts in the Star Wars games, completely discarding what is seen here.
Atari Concept Art: The Arcade Halls of the Future
Draft for Missile Command art in the center, and Sprint 2 on the right.
Atari Concept Art: The Arcade Halls of the Future