Amazon announced on November 6, 2026, that a subset of invited U.S. customers could start texting Alexa for Shopping. Amazon said broader text access across the United States was expected in the coming weeks, without giving a specific date. Amazon’s announcement
Having access to Alexa for Shopping in the app or on desktop did not automatically include access to its new text channel.
What Alexa for Shopping can do by text
Reuters reported that customers can use the text channel to research and compare products, track deals and price drops, and ask Alexa to complete purchases. The announcement concerns shopping through messages, not general-purpose texting with Alexa.
The assistant predates the text channel
Amazon says Alexa for Shopping launched in February 2024. A guide updated October 29, 2026, says U.S. customers could access the assistant through the Amazon Shopping app or on desktop. The new development was a separate, initially invitation-based way to reach it. Amazon’s guide to Alexa for Shopping
Amazon’s stated reason for blocking Meta’s Muse
Reuters reported that Amazon said it blocked Meta’s Muse from its marketplace because the agent appeared to access Amazon’s store without authorization and store customer credentials.
