The European Commission says the Consumer Protection Cooperation Network (CPC Network) has launched coordinated actions over virtual-currency practices in video games. The newer action names nine companies and nine games; the companies are suspected of practices that may breach EU consumer law.
The nine games and companies named
The games named in the newer action are Candy Crush Saga, Clash of Clans, Forge of Empires, For Honor, Gardenscapes, Hunt: Showdown 1896, Mech Arena, Minecraft and Valorant.
The European Commission also names nine companies: Crytek GmbH, InnoGames GmbH, King.com Limited, Mojang AB, Plarium Europe, PLR Worldwide Sales Limited, Riot Games Limited, Supercell Oy and Ubisoft EMEA SAS.
What the consumer-protection principles address
The principles call for clear prices and pre-contract information, so consumers can understand costs before making a purchase. They also address hidden costs and practices that oblige consumers to buy virtual currency. Other principles cover withdrawal rights and safeguards for vulnerable consumers, particularly children.
That puts the structure of in-game purchases in focus: players may encounter a virtual-currency balance between the real-world price and the item they want. The principles address required currency purchases as a consumer-protection concern.
What the process means for players
The CPC Network’s process is a coordinated dialogue with companies about suspected practices. If concerns remain unresolved, national authorities may consider enforcement measures. The process centers on whether the practices comply with EU consumer law.
The principles date to March 2025
The European Commission dates the CPC Network’s key principles on virtual currencies in games to March 21, 2025.
